The goal and function of the graphics on the desired packaging piece and the effect the package should have on consumers.
Create a new wine label for a wine you choose that is currently on the market. Choose carefully. If you pick a lower priced wine, $5-10, your packaging cannot be too upscale or extravagent. $10-20 or above would be a better choice and give you more options. After the label is designed, you will also design the set-up box it is contained in. This box will can be for every day sales or it can be a seasonal purposes, as in a gift box for the Christmas season. The addition of a set-up box is an added luxury and expense. Your wine, whether a red or white, a chard or pinot, is a high-end wine and should appeal to buyers as a “serious” wine for people who appreciate fine wines. People who buy this wine are imagined to be educated and cultured. They have sophisticated tastes regarding colors, patterns and font usuage.
Creative specifics including image choices, layout preferences or other important elements to consider.
The label can be a traditional paper label front and back or a screened label applied directly to the bottle. Colors are unlimited. So also is the use of special colored foils. Develop six comps for client presentation. Work only on the label for now, but start thinking of how you would apply matching graphics to the box. For the next class, photograph examples of wine labels that you like. A website to visit for ideas: www.tuskestates.com/#/wine.