We are always looking for techniques and materials for creating more interesting and realistic 3-D package mockups of our final digital solutions in my Studio Package Design class. Laser cutting and engraving has been experimented with and now we decided to see if letterpress could give us some color and textural ideas. Thursday we spent three hours working with Jennifer, the lab tech, to go over all the components in the shop and then set our names in woodblock type. Upside down and backwards. This is offset printing. We learned to mix up the inks (probably similar to how Gutenberg's assistants did it back in the 1400s) and then apply it to one of the rollers on the press. The slight or exaggerated imperfections of the impression are very cool. You can digitally reproduce this in Adobe Illustrator, but it's not the same. Letterpress is not faking it. It's honest, it's true and it takes work to get what you get. Good day with my class.