Impressive Senior Show in the Product Design Department. The hard work of these talented students is clearly on display. Good to meet my graduating students' parents! Good luck to all of you to find that job that will further your creativity and advance your professional goals.
Final critique for my Studio Packaging Design class at Otis. Guest Art Director, Mia Natsume, helped review the projects for the semester.
On display in the Product Design Gallery at Otis College, the Studio Packaging Design class shows off the first assignment completed for the spring semester.
My studio packaging design class and I took Thursday off from doing the usual work-in-class and crits to walk the floor at this year's Pacific Design and Manufacturing Show. https://lnkd.in/enyyh77 Up front and center for me was ESKO's exhibit of their table cutter and some very sophisticated 3D software to simulate the retail self environment.
We are always looking for techniques and materials for creating more interesting and realistic 3-D package mockups of our final digital solutions in my Studio Package Design class. Laser cutting and engraving has been experimented with and now we decided to see if letterpress could give us some color and textural ideas. Thursday we spent three hours working with Jennifer, the lab tech, to go over all the components in the shop and then set our names in woodblock type. Upside down and backwards. This is offset printing. We learned to mix up the inks (probably similar to how Gutenberg's assistants did it back in the 1400s) and then apply it to one of the rollers on the press. The slight or exaggerated imperfections of the impression are very cool. You can digitally reproduce this in Adobe Illustrator, but it's not the same. Letterpress is not faking it. It's honest, it's true and it takes work to get what you get. Good day with my class.
The goal and function of the graphics on the desired packaging piece and the effect the package should have on consumers.
Create a new wine label for a wine you choose that is currently on the market. Choose carefully. If you pick a lower priced wine, $5-10, your packaging cannot be too upscale or extravagent. $10-20 or above would be a better choice and give you more options. After the label is designed, you will also design the set-up box it is contained in. This box will can be for every day sales or it can be a seasonal purposes, as in a gift box for the Christmas season. The addition of a set-up box is an added luxury and expense. Your wine, whether a red or white, a chard or pinot, is a high-end wine and should appeal to buyers as a “serious” wine for people who appreciate fine wines. People who buy this wine are imagined to be educated and cultured. They have sophisticated tastes regarding colors, patterns and font usuage.
Creative specifics including image choices, layout preferences or other important elements to consider.
The label can be a traditional paper label front and back or a screened label applied directly to the bottle. Colors are unlimited. So also is the use of special colored foils. Develop six comps for client presentation. Work only on the label for now, but start thinking of how you would apply matching graphics to the box. For the next class, photograph examples of wine labels that you like. A website to visit for ideas: www.tuskestates.com/#/wine.
Hope you made it to the senior show at Otis College this weekend. This was my first time viewing the sensory overload of product, graphic, fashion, toy and digital design plus entries from fine arts and architecture. I was blown away by all the smart, irreverent, funny, edgy creativity.
This is the final week of the spring semester at Otis College. My Thursday packaging design class had some difficulty finishing their projects for the final critique in the morning, so everyone had until 5pm to finish up. I will be teaching this class in the fall and I'm making a mental note to be sure to make this a four week, not three week, project. That will give some students more time to explore structural and design options. And some will do just that and some will do nothing for three weeks and get going on the fourth. They'll all unique!
There were many outstanding packaging designs. Some of these students started the semester with very weak typography skills and ended up blowing me away with their sophistication on the last two projects. That makes me feel great. Hopefully, I had a little to do with it. One student created her own toy, Chef Brian, and created a 3-D print of it in a plastic material. The "chef" had a removable hand that could hold all the accessories of a well-appointed kitchen — sauté pans, cleavers, knives, etc. All you had to do is pop out one hand + pan and pop in another hand + knife. Chef Brian was a noodlely fellow with minimal features. Great overall concept. You can see the packaging above in the upper right. The package is a set-up box with outside Illustrations of kitchenware floating on a gray background. Another student created a "duck blind" folding carton for a character on "Duck Dynasty." You can see a part of it behind the Chef Brian box.
I'll be teaching this studio class again in the fall and my three-hour Tuesday class will become an advanced packaging class. I've already got some packaging books out to investigate how to open up the class to other ideas and different areas of packaging, like plastics.
Saturday May 10, 10:00 am–9:00 pm
Sunday May 11, 10:00 am–2:00 pm
Come see the best of the best work by members of the Class of 2014, the next generation of creative professionals in Architecture/Landscape/Interiors • Communication Arts: Advertising Design, Graphic Design, Illustration • Digital Media • Fashion Design • Fine Arts: Painting, Photography, Sculpture/New Genres • Product Design • Packaging Design • Toy Design • Graduate Fine Arts and Graduate Writing
The exhibition of Fine Arts work is open to the public on the Otis campus grounds beginning May 4 from 11am-5pm.
I'm currently teaching two classes in packaging design at Otis College of Art and Design. It's great to be teaching a class solely devoted to packaging design.
The exhibit shown above is a display of the final student comps for the redesign of Ameci Pizza and Pasta's take-out box. I chose Ameci because I thought that the cover of their box needed updating and I also love their thin-crust pizza. I planned my course syllabus to start with basic packaging design principles and then progress to more challenging projects. This take-out box project actually isn't even a true package, since it doesn't function to "sell" anything. It's more of a container. But this was planned to start a discourse on what really is packaging and what isn't. The final course project will be to design the structure along with the graphics of a folding carton.
The design directive can be found below. The first part of the project has the students working with limited colors and imagery. The second part has the fictitious younger owners demanding that the box be rebranded to be "fun, contemporary, cutting edge." Cost being no object. I wanted the students to experience whether they worked better with limitations or with a do-anything-you-want directive. I think most of the students realized after the project was over that they liked working with more defined goals. An odd bit of coincidence, the Ameci corporate office was redesigning their pizza box the same time I gave out this project. When I called the office to see if they were interested in seeing any of my students' work, I was told the new design was finished and printed and was being well received. Can't wait to see the new design the next time I order take out.
Ameci Pizza take-out box: rebrand
Creative direction: Be conservative!
The owners of Ameci are of Italian ancestry and want the graphics on their take-out box to say: “Old World Italy”. This can be accomplished by using a map of Italy, the Leaning Tower of Pisa, a red and white table cloth, the colors of the Italian flag, etc. Your challenge as a designer will be to take these stereotypical images and create something new and original. Due to the budgetary limitations, the graphics can only be two colors. Printing method is flexography.
Creative direction: Be unconventional!
The younger owners of Ameci want a fresh, new look for their restaurant that doesn’t include “Old World Italy” imagery. The rebrand starts with the cover of their pizza take-out boxes. They want the look and feel of the graphics to be fun, contemporary, cutting edge. Imagery, patterns, photos and illustrations should appeal to young people. The designer can graphically reference the pizza product itself, or just suggest a feeling or mood. There are no budgetary restraints for printing and the corrugated box does not have to be square.